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How to Increase Advertising ROI using Weather

References

1 Hubspot, The Evolution of Advertising, June 2013

2 Tristan Summerscale, ‘Mobile advertising: the evolution of the revolution’ in marketingweek.co.uk, Nov 2013

3 Richard Dodd, British Retail Consortium in a BBC new report, 2010

4 The effect of weather on consumer spending in The Journal of Retailing and Consumer Services, 17 (2010)

5 Allianz Risk Transfer Group ‘The Weather Business - How companies can protect against increasing weather volatility’, 2013

6 ‘Human Swarm’ documentary, Jimmy Doherty for Channel 4, May 2013

7 Lara O’Reilly, ‘Why weather is an ‘easy win’ for marketers’, in marketingweek.co.uk, Jan 2014

8 Mindi Chahal, ‘How the weather affects marketing’ in marketingweek.co.uk, Feb 2014

9 Mindi Chahal, ‘How the weather affects marketing’ in marketingweek.co.uk, Feb 2014

10 Lara O’Reilly, ‘Why weather is an ‘easy win’ for marketers’, in marketingweek.co.uk, Lara O’Reilly Jan 2014