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Weather Targeting for AdWords – The Ultimate Guide

Weather targeting – triggering ads, modifying bids and changing creative based on the viewer’s weather - can yield significant sales lift for many businesses. This guide tells you everything you need to know about setting up weather targeted pay-per-click (PPC) AdWords campaigns.

The Impact of Weather on Retail Sector in the UK

Weather has an enormous impact on the UK retail sector - it shapes consumer demand for particular products and services, determines the availability and cost of supply, and influences the channels and methods consumers use to make a purchase.

5 Scarily Effective Weather-Triggered Ad Campaigns

Weather targeting is becoming mainstream in digital advertising. For brands and agencies, weather signals are a powerful tool to legitimize communications and contextualize ads. Here are 5 exemplary ad campaigns that turned weather into wins.

How Weather Affects Your Email Marketing Campaigns

For many businesses, email represents one of the most effective channels for generating sales. It is an important tool for nurturing new leads, as well as upselling and cross-selling to existing customers. However, there are numerous factors that can affect the success of your email campaign – the day and time of the send, the recipient’s device, and, believe it or not, the weather.

Weather and eCommerce: How Weather Impacts Retail Website Traffic and Online Sales

It has long been common knowledge amongst retailers that the weather has a pronounced effect on sales. Both seasonal changes, as well as daily and weekly fluctuations in weather shape demand for consumer goods. These fluctuations not only determine what’s being sold – but also the sales channel. For bricks and mortar retailers, fine weather promotes business – more people are out on the high street, which translates into elevated sales.

How Effective is Weather-Based Marketing? 4 Case Studies With ROI Stats

Weather targeting, or weather-based advertising is the practice of targeting consumers by local weather (past, current, or future). In other words, serving ads, or delivering promotions which correspond to the viewer’s weather conditions. For example, adverts for 4x4 SUV’s could be served to consumers experiencing icy or snowy weather, or antihistamines could be promoted to audiences located in areas where there is a high pollen count.