Resources
White Papers and Research Articles
Download our white papers and research articles on weather for marketing and advertising, and the effects of weather on consumer psyche
![The Complete Guide to Weather Based Marketing](/media/1076/front-cover.png)
The Complete Guide to Weather Based Marketing
A comprehensive guide to weather based marketing. Contains techniques and tips for planning and executing a weather responsive marketing campaign from scratch.
View Online Download![How to Increase Advertising ROI using Weather](/media/5333/how-to-increase-advertising-roi-using-weather.png)
How to Increase Advertising ROI using Weather
Learn how how to utilize weather to significantly improve marketing performance.
View Online Download![The Effect of Weather on Consumer Spending](/media/5340/6869774997_fd3f0221fc_b.jpg)
The Effect of Weather on Consumer Spending
Study showing the enormous impact weather has on consumer spending patterns.
Download![U.S. Economic Sensitivity to Weather Variability](/media/5341/a05_jd_13nov_skyscrapers.jpg)
U.S. Economic Sensitivity to Weather Variability
Small changes in weather significantly impact economic activity across every sector in every US state.
Download![The Effects of Temperature on Product Preference](/media/5344/29203-cold-beer.jpg)
The Effects of Temperature on Product Preference
This study analyses the effect of temperature on consumer decisions and product preference.
Download![How Warm Temperatures Affect Product Valuation](/media/5345/thermometer.jpg)
How Warm Temperatures Affect Product Valuation
This study evaluates to what extent the ambient temperature affects the consumer's buying decisions.
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