Weather targeting technologies such as the WeatherTrigger API make meteo-targeting easy for advertisers to implement and execute. The API simply plugs into a marketing platform, ad server or DSP to enable the sending of weather-activated campaigns in real-time. The true value of WeatherTrigger™ lies in its flexibility. It works across numerous channels - including online display advertising, mobile, digital video, social, email, SMS and Digital Out-of-Homedisplays. This means that marketers can deploy weather-responsive campaigns across multiple touchpoints.