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Weather, Like Facebook, Can Control Emotions – A Marketers Dream?

Recently Facebook has been criticised after publishing research results relating to an ‘experiment’ they had conducted. It just so happened the subjects of the study were 680,000 Facebook users who were ‘recruited’ without knowledge or consent.

Weather Responsive Advertising - Convert Weather into Wins

Today marketers are faced with the challenge that more than ever, consumers are becoming blind to traditional modes of advertising. The average person is exposed to around five thousand ads per day through web, mobile, tv, radio, print media and out of home displays. Statistics reveal that someone is more likely to survive an airplane crash than click on an online banner ad.

Weather Apps have Highest Retention Amongst Users

A study by Flurry has found that Weather Apps have the highest retention rates out of all genres of mobile apps. The study found that sports score and news apps were a close second and third respectively. The study measured the retention of apps downloaded over 90 days, as well as the frequency of use.

Weather Apps Most Popular for Both Android and iOS

Weather apps remain the most popular category of apps across both Android and iOS platforms, according to a recent survey conducted by Forrester. Out of a total of 28,000 users polled, weather apps were the most habitually used, comfortably beating social networking, navigation & mapping, and gaming apps.