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23 Apr 2014
Weather Apps have Highest Retention Amongst Users
A study by Flurry has found that Weather Apps have the highest retention rates out of all genres of mobile apps. The study found that sports score and news apps were a close second and third respectively. The study measured the retention of apps downloaded over 90 days, as well as the frequency of use.
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23 Apr 2014
Weather Apps Most Popular for Both Android and iOS
Weather apps remain the most popular category of apps across both Android and iOS platforms, according to a recent survey conducted by Forrester. Out of a total of 28,000 users polled, weather apps were the most habitually used, comfortably beating social networking, navigation & mapping, and gaming apps.