4 Jul 2014
Weather, Like Facebook, Can Control Emotions – A Marketers Dream?
Recently Facebook has been criticised after publishing research results relating to an ‘experiment’ they had conducted. It just so happened the subjects of the study were 680,000 Facebook users who were ‘recruited’ without knowledge or consent.
13 May 2014
Weather Responsive Advertising - Convert Weather into Wins
Today marketers are faced with the challenge that more than ever, consumers are becoming blind to traditional modes of advertising. The average person is exposed to around five thousand ads per day through web, mobile, tv, radio, print media and out of home displays. Statistics reveal that someone is more likely to survive an airplane crash than click on an online banner ad.