This guide will show you how to create multinational and global campaigns in AdWords for weather targeting in WeatherAds.
The AdWords API places a limit of 10,000 cities per campaign, meaning that integrated platforms such as WeatherAds only work for campaigns covering 10,000 cities or less.
Unfortunately this means that if you create, for example, a single global campaign, you will not be able to weather target it using WeatherAds. Instead you will have to break your global campaign into 2-3 smaller campaigns. This guide will outline how to do this.
1. Having geotargeting enabled within your AdWords campaign is essential for WeatherAds to work, because weather targeting cannot be done without some geo input. The image below shows the default setting. This must be changed to include at least 1 location (country/ city/ region, postal code etc)
For more information on setting up geo targeting for your AdWords campaign please see the article: ‘How To Set Up A Campaign In AdWords’
2. If you plan on running a global campaign, or one that covers a number of larger countries in AdWords, the best method is to create 2-3 smaller campaigns, splitting them up evenly to contain less than 10,000 cities per campaign.
3. Use the table below to calculate how many cities Google recognizes per country. Then add each country individually to be geotargeted for your campaign, until you get close to 10,000.
|United Arab Emirates||9|
|United States||3098 (Counties)|
4. Create a new campaign and add the remaining countries in.
When targeting the USA, WeatherAds automatically defaults to targeting at a county level rather than at a city level. This is because the amount of cities in the USA exceeds 10,000 (16,325). To make it easier for marketers to create nation-wide campaigns WeatherAds targets by counties. In most cases this does not compromise the accuracy of the weather targeting because most of the points of weather information are located in the mostly densely populated areas (major cities) within each county. Therefore you are still effectively targeting at the city level in most cases.
If you wish to create a hyper- targeted campaign for the USA, using city-level weather data, then simply list all the US states that you want to target using the geo-targeting feature in AdWords.
WeatherAds will then revert to using city based weather data, providing your campaign covers less than 10,000 cities. If the total number of cities in your campaign exceeds 10,000, you will need to split the states up between 2 or more separate campaigns. Please reference the table below to understand the total number of cities for each US state:
|District of Columbia||1|