How To Set Up a Campaign In AdWords for Weather Targeting

This guide will give you some pointers to ensure your campaign is set up correctly in AdWords, and that your weather targeting runs smoothly in WeatherAds.

WHAT CAMPAIGN TYPES CAN I RUN WEATHER TARGETING FOR?

WeatherAds Weather targeting will work with the following campaign types:

  • Search Network with Display Select
  • Search Network Only
  • Display Network Only

WeatherAds weather targeting will NOT work for the following campaign types:

  • Shopping
  • Video
  • Universal app campaign

GEO TARGETING IS ESSENTIAL FOR WEATHERADS TO WORK

When setting up your campaign, it is essential that you geo-target at least one area (city, county, state, or country.)

NOTE: The default setting (All countries and territories) will NOT work . You must select at least one location within the ‘Targeted’ locations’ option.

You can choose as many locations as you like, e.g. UK, Spain, and France

NOTE: WeatherAds takes control of your campaign and automatically breaks your geo targeted area into smaller constituent regions in order to accurately weather target each region. E.g. If you choose to target the United Kingdom, WeatherAds will automatically break this down into cities (e.g. London, Edinburgh, Manchester, etc). This will be visible within AdWords after you have activated your targeting within WeatherAds.

ENSURE YOUR CAMPAIGN IS ENABLED IN ADWORDS

After you have set up your campaign in AdWords, please ensure that it is enabled. If your campaign is paused, it will not run and the weather targeting will not work.

NOTE: If you weather target a campaign, and choose ‘if conditions across filters are not met, don’t show ads’, and none of your locations currently match your chosen conditions, then WeatherAds automatically pauses your campaign in AdWords until a particular area matches your desired weather conditions, at which point it ‘enables’ the campaign again. Do not be alarmed if you see this.

MAKING CHANGES TO YOUR ADWORDS CAMPAIGN SETTINGS

Once your weather targeting is ‘applied’ within WeatherAds, please refrain from changing your geo targeting settings within Google AdWords.

If you wish to edit the geo targeted locations within AdWords for a campaign which is running live in WeatherAds:

  1. Remove that campaign in WeatherAds
  2. Change the geo targeting settings for that campaign within AdWords
  3. Import that campaign back into WeatherAds
  4. Create a new filter for your campaign in WeatherAds, and press enable.

NOTE: Other settings can be changed for your campaign in AdWords without issue, e.g. default bid.

SETTING YOUR DEFAULT BID

The WeatherAds bid modifier works by changing your default bid. The default bid is your maximum cost-per-click for ads in an ad group.

Does WeatherAds work in Combination with other AdWords Targeting Criteria?

WeatherAds still works in combination with other targeting criteria specified for that campaign in AdWords. Here’s a helpful article about AdWords Bid Adjustments

NOTE: If you have other targeting criteria, such as device targeting, set for your AdWords campaign, WeatherAds bid modifier will work cumulatively with any other bid modifying action that you have set up in AdWords for that campaign.

NOTE: If you have multiple Ad Groups within a weather targeted campaign, the weather targeting will work across all the adgroups within that campaign. This means that all the Ad Groups within that specific campaign will be modified by the same factor, when your chosen weather targeting conditions are met.

WHAT BID STRATEGIES ARE COMPATIBLE WITH WEATHERADS

WeatherAds works with all the pricing models offered within AdWords.