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The Complete Guide to Weather Based Marketing


Richard Dodd, British Retail Consortium in a BBC News report, 2010

Terry O’Reilly, ‘Under The influence’, CBC Radio, March 22, 2014

Murray Wardrop, The Telegraph, 22 Oct 2010

Profit of One Degree’ Source:

The effect of weather on consumer spending in The Journal of Retailing and Consumer Services, 17 (2010)

Xun Huang et al, Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions, Journal of Consumer Psychology (2013)

Yonat Zwebner, The temperature premium: Warm temperatures increase product valuation, Journal of Consumer Psychology (2013)