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The Complete Guide to Weather Based Marketing

References

Richard Dodd, British Retail Consortium in a BBC News report, 2010

Terry O’Reilly, ‘Under The influence’, CBC Radio, March 22, 2014

Murray Wardrop, The Telegraph, 22 Oct 2010

Profit of One Degree’ Source: wxtrends.com

The effect of weather on consumer spending in The Journal of Retailing and Consumer Services, 17 (2010)

Xun Huang et al, Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions, Journal of Consumer Psychology (2013)

Yonat Zwebner, The temperature premium: Warm temperatures increase product valuation, Journal of Consumer Psychology (2013)

vizeum.co.uk/p/case-study/making-stella-artois-cidre-the-drink-of-the-summer

adparlor.com/case-studies/molson-coors
mmaglobal.com/case-study-hub/case_studies/view/31818

theagencyonline.co.uk/2014/02/google-experts-see-growth-potential-inweather-advertising

internetretailing.net/2012/12/bravissimo-says-weather-forecast-databoosted-its-online-sales

qubitproducts.com/case-study/11-percent-uplift-burton-with-weather-targeting

www.pure360.com/blog/blog-entries/Pure360-reveals-statistics-on-howweather-effects-can-influence-email-marketing-campaigns

effie.org/case_studies/case/3071

digitalmarketingmagazine.co.uk/mobile-digital-marketing/one-screen-putsothers-in-the-shade-as-the-weather-heats-up/854