Context is King
Marketing is no longer about broadcasting messages to an audience.
The most successful campaigns are ones that engage individuals with customized and contextually relevant experiences to inform their decision making process.
Understanding who a person is, is only the first step. The challenge is to understand where they are, what they are doing, and what they are likely to do next.
By leveraging real-time information about an individual and their context, more relevant and impactful content can be delivered at the precise moment when it offers the most value.